Billie Eilish Gets Her Claws Out For Gucci Announcement

Billie Eilish
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Rebecca Cukier

Billie Eilish is all claws and having the last laugh as her latest gig brings a double win. The teen pop sensation is currently front-page news as she releases a limited-edition vinyl set of her Happier Than Ever album - but not without a Gucci partnership.

While the luxury Italian label is currently relying on 28-year-old signer Miley Cyrus for its fragrance promos - and half of the House of Gucci cast for more - the brand now has Billie on-board.

All Claws For Gucci

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Scroll for the announcement post. Gucci has helped design the vinyl from Eilish, one bringing recycled scraps and the inclusion of a Gucci Nail Stickers offering in each set.

Taking to Instagram, "bad guy" hit-maker Billie told her 97.1 million IG followers: "So excited to share my limited edition “Happier Than Ever” vinyl and @gucci nail stickers featuring an exclusive box designed by @alessandro_michele." The Grammy winner was seen posing with a robe slipped down her shoulders and showing off her blonde hair.

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Billie stunned all unfussy and showing off the Gucci nail gear, continuing: "The vinyl is made from recycled vinyl scraps from all the colors of the original pressing of the record and each piece is completely unique!! the set is available starting today at the following boutiques!!!"

The limited-edition set debuted retailing in select Gucci stores on December 2 - these include the Paris, London, Milan, and Beverly Hills branches. Keep scrolling for more photos, including Billie's own fragrance launch after the video.

Represents Something 'New'

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Michele, meanwhile, was quoted as singing Eilish's praises by Vogue, stating:

“Billie represents something completely new." They added: "She is a continuously evolving artist with a new vision and interpretation of herself in terms of femininity. Billie is exactly where she means to be without prejudice. That’s why working with her is so stimulating – she forces me to think differently.”

Eilish has regularly been donning the luxury label - plenty of occasions have brought her in monogrammed Gucci shirts and shorts.

Gucci Shoots Up

While reality queen bee Kim Kardashian parades around in Balenciaga, 2021 does seem to be dominated by Gucci. House of Gucci stars Salma Hayek and Lady Gaga have been repping the label, with celebrities from actress Olivia Wilde to 50 Shades of Grey star Dakota Johnson recently sporting it. The brand further continues to make headlines via "Prisoner" hitmaker Miley shouting out its scents.

Billie, meanwhile, continues to promote her own fragrance, recently writing: "“Eilish” is restocked now in the US!!! so excited to share my first fragrance with more of you ☺️☺️ only on ✨."