Kim Kardashian Arches Back Over Fuzz-Covered Car In SKIMS Bra

Rebecca Cukier

Kim Kardashian is promoting her SKIMS brand as only she can pull off. The 40-year-old reality star and mogul, still in the news as 44-year-old estranged husband rebounds with model Irina Shayk, was today extra on-form as she updated her Instagram, posting Cozy Collection shots from her 2019-founded brand and stunning fans. Kim, who went for a vehicle covered in the now-iconic fuzzy fabric, made it matching in her own way, and her followers are loving it. See why below.

Cozy Collection To The Max

Scroll for the photos, ones that brought in the Kardashian #Extra factor and likely helped the KKW Beauty founder boost her $1 billion bank balance. 

Posting for her 227 million followers, Kim opened squatting by a car totally coated in SKIMS Cozy fabric, even having its license plate as "SKIMS." The mom of four, here in high-waisted white shorts and a matching top, was then seen arching her back as she leaned back on the hood, soaking up the sun and going with a crop top bra finish.

See The Photos Below!

Looking beyond glamorous and also posing for a photo from inside the car, the E! star took to her caption to shout out her brand, telling fans:

"OMG isn’t this the cutest and funniest thing ever??? A new ride w everything @skims cozy fabric! We’re coming out w new Cozy styles soon! Get cozy in 6 colors and sizes XXS-5X on Monday, 06.14 at 9AM PT on SKIMS.COM and join the waitlist now for early access to shop."

Swipe below for the full gallery - scroll for more photos.

Unfussed Amid Kanye Dating Irina Shayk

Gettyimages | Jamie McCarthy

Kim may make headlines for plugging her best-selling brands, but the biggest ones right now center around her high-profile divorce from Yeezy founder West, whom she married in 2014. Just this week, Kanye was photographed enjoying a romantic Provence, France vacation with Irina, 35, with the two then catching a plane together to New Jersey.

Sources close to Kim say she's totally cool with it. "If it doesn't impact her kids, then she doesn't mind if Kanye dates," one told E! News. More photos below.

Met Her 'Months' Ago

Irina, who has starred in Kanye's 2010 "Power" music video and walked the runway for his Yeezy brand, is said to have sparked a bond with the rapper some months ago.

“Kanye and Irina met at various fashion events over the years and have known each other awhile. He reached out about a month ago and they just started talking,” a Hollywood Life source reports.

Kim and Kanye share children North, Saint, Chicago, and Psalm. The divorce is Kim's third, recently seeing her call herself a "failure."